After a breakthrough event in Las Vegas, Adobe wanted to bring their GenAI capabilities to the ecosystem of executives. Adobe’s primary goal for hosting these three inaugural Executive Summits was to shift focus from general users and developer audiences to high-value commercial customers, such as CEOs, CCOs and CTOs.
The creative approach to the summits needed to communicate an experience that was exclusive, but not elitist. The creative treatment needed to consistently reflect Adobe’s culture and brand world, while simultaneously capturing the culture of each location. From the immersive presentations of the plenary sessions to the hands-on demos and environmental design, each element had to communicate the main thematic of ‘personalisation at scale’.
Each Executive Edition was oversubscribed, with 150 C-suite guests attending London and Paris and 100 attending Munich; many of whom shared their positive experiences on social media. Adobe’s leadership attended and presented across the summits including Shantanu Narayen, Chair & CEO, Adobe, Anil Chakravarthy, President, Digital Experience, Adobe, and Luc Dammann, President of EMEA.
Each Executive Edition was oversubscribed, with 150 C-suite guests attending London and Paris and 100 attending Munich; many of whom shared their positive experiences on social media. Adobe’s leadership attended and presented across the summits including Shantanu Narayen, Chair & CEO, Adobe, Anil Chakravarthy, President, Digital Experience, Adobe, and Luc Dammann, President of EMEA.
