Black Flower Agency offers the luxury sector engagement strategy, experiences, event production, hospitality, sponsorships and creative services. They are based in New York and are known for high skilled expertise in hospitality, specialising in white glove guest management and experiences. With their expansion into the French and Swiss markets Black Flower required a brand refresh which reflects their values and vision.
The result was a logomark that communicates trust. A contemporary feel with an elegant typeface that compliments the geometric style and nature of the unique flower symbol. A rich and dark colour palette has been introduced, drawing on the brands mystique and desirable qualities. Elegant patterns with tactile textures and surfaces will also become the fabric of the brands makeup.
This is the Black Flower world. Unmatchable. Desirable. Instantly impressive. Rich in quality and a kind of mystique. The brand symbol can also be used independently across all multiple brand communication channels, providing a more subtle approach where necessary, and in time can become instantly recognisable. Project deliverables also included brand guidelines, stationary, website and promotional materials.
This is the Black Flower world. Unmatchable. Desirable. Instantly impressive. Rich in quality and a kind of mystique. The brand symbol can also be used independently across all multiple brand communication channels, providing a more subtle approach where necessary, and in time can become instantly recognisable. Project deliverables also included brand guidelines, stationary, website and promotional materials.
