The GE summit, held at Old Billingsgate in London, revealed the latest GE Capital mid-market research and is dedicated to championing UK mid-market growth. The brief was to create a sleek, professional surrounding and take the meeting out of a traditional venue. To create an environment and experience to position the client as a thought leader to a specific market.
A strategic marketing plan was created to complement the event messaging and generate attendance from the target market. The event identity was expanded across various touch points and seamlessly continued the theme through to the stage/set design and messaging on-screen.
An audience of 350 (an increase of +8% on the previous year) attended the event, from which, 84% would recommend the event to a colleague or friend with 99% of attendees rating the overall event good or very good.
An audience of 350 (an increase of +8% on the previous year) attended the event, from which, 84% would recommend the event to a colleague or friend with 99% of attendees rating the overall event good or very good.
