Optain Solutions is a data intelligence company that observes the marketplace, finding opportunities for clients and fuelling their pursuit with rich banks of data and years of industry experience. They were in need of an identity that was both trustworthy and approachable to align with the brand's personality.
The conclusion of our brand strategy session resulted in a clear, unified vision for the brand's identity, purpose, and values with actionable goals and a strategic roadmap in place. This is also where the brand name was born which allowed me to begin the development stage and the brand assets.
The messaging focuses on building credibility and fostering strong relationships, while the design elements reflect simplicity and accessibility with a cohesive and consistent brand experience across all touchpoints. Ultimately, the outcome is a strong, focused brand that is poised to thrive in the market.
The messaging focuses on building credibility and fostering strong relationships, while the design elements reflect simplicity and accessibility with a cohesive and consistent brand experience across all touchpoints. Ultimately, the outcome is a strong, focused brand that is poised to thrive in the market.
