The Chartered Governance institute is a qualifying and membership body for governance professionals operating in several common law jurisdictions and they needed support in growing their online community membership. CGI had also enhanced their brand logo, however they required guidance in defining a unique look and feel across their multiple touchpoints.
A brand toolkit was created containing style guides, social media campaigns, marketing materials, digital banners, photography and iconography. Their website was refreshed with the new look and feel which included the worlds first Governance Online Community platform to allow members from across the globe to connect and communicate with each other.
Since launching the Community there has been a 645% membership growth with over 4000 active community members with a A+ global engagement benchmark score.
Since launching the Community there has been a 645% membership growth with over 4000 active community members with a A+ global engagement benchmark score.
